Hi, my name is Trey.
I’m a recovering political junkie with a passion for technology. I used to run campaigns for a living – I won 50 non-incumbent campaigns in an 8-year period. Turns out, politics sucks. The clients suck, the drama sucks, the hours suck – it just sucks. I found myself spending 90% of my billable hours dealing with drama that affected nobody and accomplished nothing. After nearly dying from stress-related health problems in late 2016, I made some radical life changes and left that world forever. I quit politics and took an 8-5 job paying a fraction of what I was making. I’ve never regretted it for an instance.
Now, I’m a nerd. I’ve been doing Facebook Ads since before Pages even existed, and it’s kind of what I’ve become known for. I have been consulting on Facebook Ads and social media strategies with businesses, organizations, and politicians for the past eight years. I have an intimate knowledge of the underlying concepts behind the Facebook algorithm that has come from a decade of working alongside it as it has grown into the monster it is today. I have developed my own strategies that take advantage of the Facebook algorithm in unique ways to save money and increase Ad conversions.
Beyond Facebook, I’m also a nerd in almost every other aspect of my life. I currently work remotely as the Ads Supervisor at Ping Marketing, an ISP marketing agency based in Chicago.
The purpose of this blog is simple: I like to write. I deleted my old Facebook a couple years ago because I could not escape the political world on there. Even after deleting over 1,200 friends, I was constantly inundated with messages and posts from my old life. My health could not bear the constant negativity associated with that crowd. Plus, I recently married the most amazing woman I’ve ever met – and she deserves the attention that I was devoting to silly social media drama. I still have a Facebook account, but it is solely used to manage pages, stay in touch with close friends and family, and participate in techie groups.
Follow me – or don’t. It’s totally up to you. I’m merely writing for the sake of writing. I am constantly learning new things and trying to think of creative ways to apply what I already know. I have found that writing about them is the best way for me to remember and process them.
If you are reading this, please leave a comment! Ask me challenging questions, please. Present me with a Facebook ad/algorithm problem you’ve been dealing with – I’ll be happy to help.
See you in another post.